How to Generate New Leads as a Travel Advisor
How to Generate New Leads as a Travel Advisor

The inability to generate customer leads is one of the main reasons why the turnover rate among travel advisors is higher than most other industries. Many advisors make the mistake of depending on their host agency or family members to consistently provide them with reliable leads. Luckily, the availability of useful technology in this day and age can allow travel advisors to market themselves and acquire new leads like never before. By learning to make educated decisions about your travel advisory business and keeping consistent with your effort, you will be able to create more business. Here are some proven ways to effectively generate more leads and improve the profits for your travel advisory business:

Search Engine Optimization

Search engine optimization (SEO) can be defined as the process of growing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine. If you have a tough time understanding SEO, it is advised that you seek the assistance of an expert that can help you find the keywords and phrases that will attract your target market. It is important to acknowledge that keywords such as “Travel Advisor” are not worth spending time on as there are millions of searches that include them. It is best if you identify niche phrases that are specific to your business and what you have to offer. For example, if you are a travel advisor who specializes in Mexico, using a phrase like “Find A Mexico Travel Specialist” could be worthwhile.

Blog Marketing

Credibility is of the utmost importance if you want to successfully generate leads for your travel advisory business. It is evident that the most successful websites use blogs and content marketing as a way to create more traffic and engage people. So, start a blog about the travel services that you offer, post the content on your website, and regularly share blogs on your social media. If you are able to write about interesting topics and provide useful information to potential customers, you will have the reputation of being an expert and clients will be more inclined to bring their business to you. Blogging is also crucial because by making your website more credible, Google will rank it higher on the search engine for relevant SEO phrases.

Impressive Website

Regardless of where the lead originated from, your website is essentially your online storefront and is your first real opportunity to make a good impression. With this in mind, it is extremely important to ensure that your website has content that is tailored to your target market in order to increase the likelihood that you convert their visit to a new lead. In addition, aside from making your website visually appealing, be sure to clearly display how your lead can reach you on every page. Ultimately, once potential leads reach your website, they should intend to do business with you.

Social Media Marketing

Considering that it is free and can quickly build you a following of potential clients, social media is a very useful tool to help you generate more leads. By allowing you to share any information you want with your followers on a daily basis, you can effectively promote your services and paint a favourable image for your travel advisory business. It is especially important for you to follow influencers to keep yourself up-to-date and join travel advisor communities on social media forums. This will help you remain trendy and make your business more well known within the travel community. All things considered, social media is a great way to promote your brand and establish credibility, resulting in more leads and clients for your business.

Word of Mouth Marketing

Leveraging word of mouth still remains one of the most credible and effective ways to promote your travel advisory business. Potential customers usually like hearing verbal confirmation from someone else that your business is worthwhile. This is why it is crucial that you share the benefits of your services every chance you get. By asking your friends and family to spread the word to their social circles, it is very likely that more people will begin to contact you when they are ready to book a trip. All in all, if you want to generate more leads, tell more people about your travel advisory business.