How to Stand Out as a Travel Advisor in Today’s Travel Industry
How to Stand Out as a Travel Advisor in Today’s Travel Industry

With the travel industry becoming increasingly more competitive and saturated, it is more important than ever for travel advisors to differentiate themselves and stand out. It is no longer enough for travel professionals to offer basic services and operate their business in a rudimentary manner. As a travel advisor, you must now exert considerable effort in order to stand out from the competition and maintain a valuable client base. Here are the most beneficial ways that you can position your travel advisory business as a reputable and trustworthy service provider:


If you want to be a travel advisor that is a well-known expert, determine what area of travel you know best and focus on it. Almost every travel advisor has the ability to carry out basic tasks such as finding accommodations, activities, and flights that meet your needs. However, by focusing on a niche market and offering unique services that the average advisor doesn’t know about, you will be able to differentiate yourself and build a following of loyal clients. With this in mind, aim to become an expert in and familiarize yourself with only a few destinations or types of travellers. For example, rather than attempting to offer mediocre trip packages in every continent, it would be wise to narrow your efforts on providing excellent deals in Western Europe.


Although you may think that you know your clients well and can plan the perfect trip for them, no one knows what they want more than the clients themselves. Provided that, be sure to give your clients exactly what they want by asking them frequent and relevant questions. If you find that a client is struggling to communicate precisely what they want in their trip, read between the lines and remain patient. By practicing active listening and putting yourself in your client’s shoes, you can better understand their perspective and help them discover what their wants and needs are. This will increase the likelihood of your clients having positive trip experiences that they will share with their friends and family, ultimately raising awareness for your business.

Be Honest

If you are a small-time travel advisor who is just starting up, this is one area that you can leverage to your advantage, as many large travel corporations tend to be unclear about their policies. It is crucial that you establish transparency with your clients from the get-go and clearly communicate the rules associated with your services. This will help you prevent any unanticipated disappointment experienced by your clients that could harm the reputation of your business. A useful rule of thumb to follow is to send your clients the payment rules and regulations multiple times before and after their booking.

Leverage Technology

Using technology to conduct your business and maintaining a strong online presence is pivotal to helping you stand out as a travel advisor in today’s modern world. The internet is without a doubt the first place that potential clients will look to find a reliable travel advisor for their next trip. Considering this, make sure that you have a high-quality website for your travel advisory business. Ensuring that your website is easy to navigate through, visually appealing, and resourceful are some of the main aspects that you should initially focus on. After you establish an impressive website, search engine optimization (SEO) and social media are effective tools to promote your website by helping it generate more engagement.

Exceed Expectations

Above all others, the best way for you to stand out as a travel advisor is to go the extra mile and make your clients feel special. By taking every opportunity to help your clients have the best trip experience possible, you will be able to differentiate yourself from competition as an outstanding travel advisor. An example of how you can go out of your way to improve your client’s experience is to send amenities on your behalf such as paying for their first dinner or sending a bottle of wine to their room. This will not only enhance the travel experience of your clients but will additionally improve the value of your business. Ultimately, if your clients have a memorable experience and think of you fondly, they will spread the word to their social circle, leading to customer loyalty and referrals.